Columbus, Ohio-based video production studio, Laux Creative was developing a brand allowing them and other partners to share expensive video and photography gear through rentals. When the gear isn't used in a shoot, it collects dust. For small freelancers, it isn't feasible to buy expensive gear for occasional use. Columbus Camera Rentals solves this by allowing creatives to tell their stories without the barrier of pricey gear. The identity feels similar to an adventurous, outdoor brand and resonates with the adventurous and heavily male, freelance videographer.
