GROWing BRANDS

Upon signing on, you will receive a Brand Strategy Workbook. This tool helps you think about your brand's experience and capture key insights. The more input a brand gives, the stronger the launch pad. We will take the complete workbook and build a workshop around digging into the responses.

We will combine everything in the workbook and workshop with additional research. This will turn into a Creative Compass document. This outlines the brand strategy and gets us on the same page defining the vision, goals, audience, competition, positioning, personality, tone, and opportunities. This informs all future creative work.

We generate many ideas quickly (typically 50-100 sketches), refine the strongest ones, and present three unique brand directions.

Each option includes logo, color palette, typography, and initial brand messages presented in real-world mockups so you can envision the possibilities.

It's normal to love the logo from Option 1, the palette from Option 2, and the tagline from Option 3. We’ll help decide what can come together and what shouldn’t. This refinement phase is a collaborative conversation to take us from 80% to 100%.

From the previous work, we will finalize positioning and brand narrative. We will create descriptive or expressive phrases, taglines, headlines, and talking points. We will define the tone, situational messages, and key stories to tell.

Once the core identity (logo, colors, fonts) is finalized, we can build stylescapes. Expanded visual direction, secondary assets, treatments, and messaging. Think of it as a “style guide lite” that gives a 50,000 ft. view of your brand and more goodies to work with.

We will develop full Brand Guidelines capturing and defining all verbal and visual identity creative we have developed.

We will package an organized folder of all brand assets making it easy to find what is needed for print, screen use, etc. You can stop the guesswork and hunting for that one file Steve had on his laptop. We will create a single source of truth for brand assets.

Every brand has unique needs. Some might be fully digital, others might have a storefront to brand. We will pre-define what branded collateral, templates, materials, etc. we will design in the proposal and can add items at an hourly rate as needs arise.

Custom, on-brand website built on a CMS. Our process (wireframes/content → design → development → launch + training) can plug directly into your branding project. Your site is often the first impression. We’ll make it count.

Website size and function can vary. Websites will have a custom defined scope.