Gravity trains Christians to live out a transformational and resilient faith, centered in love. They don't just train pastors in theology. Gravity offers resources, programs, podcasts, blogs, and a community. Their previous brand identity was developed DIY. They needed an identity with more presence and a system to help set them up for future growth. We developed an iconic G symbol that feels cross-like and represents a guiding star. The Bethlehem Star that led to Jesus. It feels navigational for people on their journey of faith and is iconic and ownable. The logo mark and supporting elements give a sense of a "hub" or central gathering for a community.
