SELF-INITIATED PROJECT — DONE IN ONE DAY... When browsing the grocery store, the internet, etc. it is apparent how many brands have untapped potential. Many small to medium brands have never considered hiring a brand professional. They may have a great product, but it can be masked behind a bad presence. They might do things DIY or in-house or have the intern design keeping potential new customers away. Red Cactus is a great-tasting product... it just doesn't look the part on the shelf. It doesn't compel you to try it. This project was a self-initiated experiment. They didn't hire us. Without a deep dive or speaking with the client... we asked "What would it look like to take just a single day to refresh the brand presence? How much difference can we make, quickly?" With a proper process, the final result would be much more thoughtful. But, this illustrates how much of a difference it makes to involve a pro.
