Heritage Music Press is a music education arm of Lorenz Music Publishing. They arrange music and create educational programs for students of all ages and skill levels. Their previous identity was outdated, had no real meaning or story, no consistent visual system, and was difficult to use in print (a primary application of the brand). Because Heritage has an emphasis on the fundamentals of music, a bold simplicity made sense. The geometric shapes and bold colors capture the inspiration and excitement that comes from learning music. The "H" logo mark is derived from the symbol of the beginning and end of a piece of music. This symbolizes that Heritage can be a part of a musician's entire journey.
