Sequoia Financial Group was a more mass market, wealth management firm. They excelled and developed an unmatched expertise in serving larger family wealth clients. The goal of the refresh was to feel warmer, richer, and more personal. Sequoia has expert advisors who focus on you and your family and managing a lot of money and complex assets. A more ownable and storied logo mark and assets were developed. The overall tone shifted to warmer, deeper, darker, more sophisticated, and well... richer.
