Applied Sciences
Applied Sciences
Applied Sciences
Applied Sciences
Scientifically breaking into consumer markets
Strength in Nanos
Applied Sciences was an industry leader, creating nanomaterials for NASA and the U.S. government. But they saw a major opportunity in consumer goods. Starting with snowboarding and skiing, and expanding into electronics, automobiles, and power tools. Their old identity felt dated and small, disconnected from the large consumer brands they wanted to partner with.
The brand refresh changed the trajectory. It gave Applied Sciences a seat at the tables they’d been eyeing. Soon after, they partnered with Prior to produce the first nano-based snowboard and skis, opening the new doors to other consumer markets.
Applied Sciences was ready to break into new markets. But, our brand was not in a place to attract or relate to the top consumer brands we wanted to help with our patented nanomaterials. Sharpe Creative worked with us to develop a brand position and identity that allows us to attract, confidently meet with, and secure deals in the new markets we are targeting. Sharpe Creative has been our creative partner in the process and has been able to deliver agency-level creative work at a cost that makes more sense for a smaller, more agile business like ours.
MORE WORK
Sharpe Creative is a one-person, all-killer, no-filler, builder of brand identities and custom websites. Relationally and without all the bloat, fluff, and smoke blowing.
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