A better fit for a licensed apparel company

Making Culture Pop

Ripple Junction is a licensed apparel company selling pop-culture merchandise through both retail and wholesale channels. They started as two guys selling T-shirts at Grateful Dead shows and have grown into a major supplier for retailers like Target and Walmart. When they came to Sharpe Creative, they had a logo and a primary color (orange), but lacked brand clarity, a cohesive identity system, and a clear point of differentiation.

We developed a brand campaign for Ripple Junction by adding meaning to the logo, creating messaging, and an extended visual identity that works across any license or genre. The company is filled with passionate fans, and the brand now proudly reflects that unashamed fandom. Since the refresh, Ripple Junction has experienced significant growth, even earning a spot on the Inc. 5000 list of the fastest-growing privately owned companies. Many factors contributed to that success. We’re proud to have played a part.