Old Scratch Pizza
Old Scratch Pizza
Old Scratch Pizza
Old Scratch Pizza
A Dayton, OH hot spot spreads into a regional Midwestern brand
A Midwesternly Neapolitan Brand Refresh
Old Scratch Pizza launched in 2016 with a solid visual identity. They saw growth, and popularity. They wanted to become more than a local restaurant. The previous visual identity was well-crafted, but blended in in the pizza market. And Old Scratch is anything but ordinary. We crafted language and a look around the idea of "Midwesternly Neapolitan" pizza and extended it to the locations, website, merch, and much more. Not just another wood-fired pizza place. They are Old Scratch!
Sharpe Creative continues to support the brand as they add more locations, roll out merch, new products, and new programs. Old Scratch success comes from embracing what "brand" is... Excellence inside and out.
Andy has really brought a tremendous amount of value to the brand. He has a great ability to understand who we are as a company, but also makes us look past where we currently are toward the future. He has become a real part of our team.
MORE WORK
Sharpe Creative is a one-person, all-killer, no-filler, builder of brand identities and custom websites. Relationally and without all the bloat, fluff, and smoke blowing.
An infrequent bit of shop talk and updates.
