National financial firm claims a wealthier position

Branding Built to Last

Sequoia Financial Group felt like a mass-market, financial advisory firm. But they had unmatched expertise in serving larger family wealth clients. This had become a focus and major focus and differentiator.

A more ownable and storied logo mark as well as a full visual identity system were developed. These elements extended to marketing materials and the website design. The overall tone shifted to warmer, deeper, darker, more sophisticated, and... richer. The new identity has helped Sequoia to seamlessly reposition itself in the market and support them in becoming a top RIA firm.