Old world technique with a new story to tell

Naples brought to North Carolina

Since opening in 2016, Inizio has grown to four locations, bringing authentic Neapolitan pizza from Naples to the Carolinas. When they came to Sharpe Creative, wood-fired pizza was everywhere—and their artisanal, “handmade” look had started to blend in. The logo was a generic font, but with signage already in place, a full logo overhaul wasn’t practical.

We began by asking how to keep brand recognition while infusing a stronger story. One that captured the fire, flavor, and vibrancy of Naples and their standout menu.