Gulf-based oil fleet owns a strong family heritage

A brand for a bespoke fleet

Muchowich Offshore began nearly a century ago as a shrimp boat company in the Gulf of Mexico. Today, they operate a boutique fleet of crew boats serving the offshore oil industry. Known for their deep heritage and personal client relationships, the brand needed an identity that reflected how they truly operate. Highly capable, trusted, and refined.

We also addressed the challenge of their lengthy name, Muchowich Offshore Oil Services, Inc., developing a clearer system for both legal and front-facing use. The previous logo, a clip-art-style boat, felt generic and didn’t scale well on boats or signage. We created a cohesive logo suite built around the brand’s signature spear-shaped hull stripe, symbolizing speed, precision, and legacy. The new identity positions Muchowich as a bespoke, differentiated leader in offshore service.