Old Bag of Nails
Old Bag of Nails
Old Bag of Nails
Old Bag of Nails
A new brand presence worthy of 25+ years of growth
Irish Pub. British Grub.
Since 1996, Old Bag of Nails has grown into a regionally recognized restaurant with 15+ locations across Ohio, Michigan, and Indiana. But its brand presence wasn’t consistent. Each piece of communication looked different, multiple “logos” were in use, and the name appeared in various forms. With no established brand standards, visual identity, or messaging, the look didn’t reflect the uniqueness, quality, scale, or longevity of the restaurants. With plans for new locations, to-go concepts, and even retail products, Old Bag of Nails needed a cohesive, elevated identity.
We developed brand language and a visual identity inspired by the family’s historical photos. Images that had taken on a kind of mascot-like charm over the years. The result was a refined, unified brand presence that honors the past while positioning Old Bag of Nails for future growth.
You have brought joy, excitement, and vision to our brands. We are very grateful for all that you have done. You have provided us with peace of mind, and that is of huge value to us. We appreciate your efforts, your patience, and, of course, your talent.
MORE WORK
Sharpe Creative is a one-person, all-killer, no-filler, builder of brand identities and custom websites. Relationally and without all the bloat, fluff, and smoke blowing.
An infrequent bit of shop talk and updates.
