Applied Sciences was an industry leader in creating nanomaterials for NASA, the US government/military, etc. But, they saw a major opportunity in consumer goods—specifically, outdoor gear and even more specifically alpine sports like snowboarding and skiing. Secondarily, markets like electronics, automobiles, and power tools were of interest. The driving force of the brand refresh was to help them break into the alpine adventure world while retaining credibility with aerospace and government clients. Applied Sciences had been truncating its brand name to "ASI." They were missing out on their more descriptive version of the name. The previous identity was dated and did not connect with the household-name consumer products in the electronics, automobiles, power tools, and outdoor/adventure gear spaces that they were targeting. We solved this in a meaningful and future-thinking way.
Ultimately, the brand and marketing efforts helped Applied Sciences do what it set out to do. Break into the outdoor gear market by working with Prior Snow and producing the first nanomaterial-based snowboard. Since launching the first aerospace-level snowboard, Applied Sciences has also broken into other consumer markets using the brand refresh.
