Fifth Street Brewpub is Dayton, Ohio’s first and only co-op brewpub. Five years after opening its doors, the brewery needed a brand identity that captured the story of they are different from other breweries that had popped up during the rise of craft beer popularity. After discovery meetings, this sketchbook highlights the original "brain dump" that led to tapping into the final brand identity.
The brand refresh won local, regional, and national awards through AAF (American Advertising Federation) and got a positive response from the community. The new identity gave Fifth Street Brewpub a more storied and confident presence that they could carry into the future and grow the brand.
