Hobnob Pizza
Hobnob Pizza
Hobnob Pizza
Hobnob Pizza
Hometown pizza joint becomes a memorable, growing brand
A New Class of Classic
Hobnob Pizza began as Upper Arlington Pizza Club, sharing space with a pub. As the brand prepared to expand, the location-based name no longer fit. We led the renaming and identity development that became Hobnob Pizza, but the challenge was standing out in a crowded market.
A mother-daughter operations team with a perfected Midwestern tavern-style dough, Hobnob wanted to be both a sit-down spot and a take-home favorite. A true classic pizzeria. Offering two styles, New York and Midwest Tavern, this sense of duality inspired the name, tone, and visual identity: a mix of bold, playful modernity and vintage, Victorian charm. The result: a new class of classic that helped Hobnob successfully launch its first two locations.
You have brought joy, excitement, and vision to our brands. We are very grateful for all that you have done. You have provided us with peace of mind, and that is of huge value to us. We appreciate your efforts, your patience, and, of course, your talent.
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Sharpe Creative is a one-person, all-killer, no-filler, builder of brand identities and custom websites. Relationally and without all the bloat, fluff, and smoke blowing.
An infrequent bit of shop talk and updates.
