Mulder Fleet Services

Mulder Fleet Services

Mulder Fleet Services

Mulder Fleet Services

Mulder Fleet Services

A spinoff brand launches with momentum

what we did
Brand Strategy
Logo Design
Branding + Identity
Verbal Identity
Brand Guidelines
Brand Kits

One Stop Fleet Shop

Mulder Fleet Services offers a broader range of fleet solutions under one roof than any competitor. The brand identity draws from the visual language of the open road. Quick stops, green lights (GO!), and exit ramps, signaling momentum and efficiency.

Truckers want to get back on the road fast, and Mulder makes that seamless. For potential employees, the brand reflects professionalism and growth through its training academy. The look and tone are masculine, confident, and straightforward. An identity that projects strength, ease, and trust.

Mulder Fleet Services logo
Mulder Fleet Services logo
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Mulder Fleet Services logo
Mulder Fleet Services logo concept
Mulder Fleet Services sign
Mulder Fleet Services badge
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Mulder Fleet Services style
Mulder Fleet Services dark style
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Mulder Fleet Services

Andy is a true master of his craft. The outside-the-box thinking is exactly what we needed to stand out. He presents in a way that allows you to see the intricacies of the process. He delivers the product the customer is looking for. We will absolutely continue working with Andy in the future.

Alex Fleming
Mulder leet
Mulder Fleet Services
Mulder Fleet Services t-shirt and sign
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Mulder Fleet Services tagline badge
Mulder Fleet Services hat
Mulder Fleet Services bottle
Mulder Fleet Services business card
Mulder Fleet Services emblem sign
Mulder Fleet Services keychain
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If your branding isn’t bold, sturdy, and built to last, let’s fix that!