Muchowhich Offshore Oil started as a shrimp boat company in the Gulf of Mexico nearly a century ago. Today, they operate a fleet of crew boats providing offshore oil services. The company is more boutique and bespoke than their competition. They are more intimate with their customers and have a deep legacy and family heritage with longstanding and loyal clients. We needed the brand identity and tone to reflect how Muchowich operates behind the scenes.
Muchowich Offshore Oil Services, Inc. is a mouthful... part of what we needed to solve was the full legal name versus a more frontfacing presentation and usage of both. The previous logo felt like a generic clip-art boat illustration. It also didn't scale well small and muddies from a distance (i.e. on boats and signage). We created a suite of logos for varied use cases that all retain consistency. The symbol brings in the iconic spear-shaped pinstripe on their boats, gives a sense of speed and efficiency, and scales well. The tone of the brand now reflects that of a boutique, bespoke fleet of crew boats and greatly differentiates from the competition.
